Infrared sauna manufacturer Luxsauna has announced a new distribution deal with Hi-Q Fitness for the rights to promote its latest product, the FitBomb far infrared fitness sauna.
LuxSauna has been an innovator of the use of infrared sauna technology in the health and fitness business since 2004. The company has been a market leader as well; more than 20,000 LuxSauna infrared saunas have been sold worldwide.
The new owners of LuxSauna have expressed a goal of remaining strong players in the health and fitness category. According to a company press release, they hope to expand beyond the traditional sauna audience with the new, patent-pending FitBomb sauna by emphasizing its additional health and fitness benefits supplementing the well-known detox and relaxation benefits of traditional infared saunas. The potential benefits of the FitBomb include therapeutic recovery, fitness, pain relief from arthritis pain and headaches, as well as relief from the pain of muscle strains and sprains, improved circulation, improvements in the appearance of scars and skin tone, and weight loss. “The FitBomb is a health and fitness breakthrough for anyone, regardless of age, physical limitation, handicap or fitness level,” says David Floyd, inventor of the FitBomb. “In addition to years of research revealing massive health benefits derived from the infrared heat technology, the new FitBomb helps trigger your body to build muscle, burn fat and even heal itself,” he states in a company statement.
The FitBomb provides another tool in the fitness toolkit that may replace most others and is especially beneficial for anyone older than 40. In general, muscles shrink with age. Data suggest that muscle mass in adults over 40 years of age declines by as much as 8 percent per decade, the result of a process known as sarcopenia. With age, reduced muscle tone may start to interfere with activities of daily living, such as climbing stairs or carrying groceries. Cosmetic effects, such as sagging skin and increased fat, also start to appear.
However, a potential muscle-building protein may be activated from using a tool such as the Hi-Q FitBomb. Combining regular sauna use with a healthy diet may also mitigate the impact of aging on the body and mind, Mr. Floyd notes.
